Nurses on Tiktok Use Their Creativity to Entertain and Educate

Nurses across the country are among millions of users posting short, expressive videos on the social media platform TikTok.

Nurses sometimes use Tiktok as a vehicle to take a lighthearted look at the reality of what they do, which can sometimes raise concerns about nursing professionalism and safety.

One such instance involves an Oregon nurse reportedly posted a video on TikTok about not wearing a mask while in public, during the height of the pandemic in 2020. The incident severely impacted the nurse’s career.

Additionally, the social media platform has come under scrutiny for its data collection and sharing practices, and the issue has landed them in court on more than one occasion. To be fair, TikTok is not the only media platform to come under such scrutiny and probably won’t be the last.

Good or bad, the reality is that nurses are using the app, which has more than 1 billion users worldwide.

Cara Lunsford, RN

“It’s no surprise that nurses are taking to platforms like TikTok where they can educate the public. It’s one of the things we’re most passionate about but rarely have time to do at the bedside,” said Cara Lunsford, RN, Founder and CEO of HOLLIBLU and Vice President of Community at Relias. “As one of the most trusted professions, it’s important for us to remember the weight that our words carry and the responsibility we have when taking to these social platforms.”

Generation Z and millennial nurses told that the posts help to relieve job stress, educate people about what they do, and are just plain fun to create and view. But Generation X and Baby Boomers are also active on the platform, possibly more of them than you might think. Here’s the breakdown by age of U.S.-based users according to a Wallaroo article:

  • 32.5% of users are 19 years old and younger.
  • 29.5% of users are between the ages of 20 and 29.
  • 16.4% of users are between the ages of 30 and 39.
  • 13.9% of users are between the ages 40 and 49.
  • 7.1% of users are ages 50+.

The platform can be used by anyone with a cell phone, of course, but TikTokers who consistently post videos that appeal to a specific, engaged target audience will grow their audiences faster. And some of those popular TikTokers are nurses.

We talked to nurses who find TikTok a great way to connect and be heard.

A school nurse with TikTok skills

Tara Sonnenberg, RN

Tara Sonnenberg, BSN, RN, who goes by the handle @officialtiktoknurse, describes her nurse TikTok videos as “educational, youthful, and definitely free spirited.”

In her videos, Sonnenberg, aka Nurse Tara, shares funny stories about students with her 1.3 million+ followers. She also delves into medical treatment dos and don’ts, such as not attempting to burn off leeches (yes, people still attempt that method).

One thing she appreciates about …read more

Read full article here: